Our Story

Over the last four decades, Titan has become synonymous with precision, craftsmanship, and innovation, introducing a diverse range of collections that cater to every taste and occasion. From the slimmest quartz watches to complex mechanical marvels, Titan has continuously pushed the boundaries of design and engineering.

Today, Titan stands as a pioneer in Indian horology, with a legacy philosophy built on creating watches that embody both tradition and modernity, culminating in the launch of its first tourbillon.

This new movement is a new chapter for Titan, a symbol of its evolution into in the realm of haute horologerie.

Our Story

Titan began its watchmaking journey in 1984, revolutionising the Indian watch industry by cutting-edge technology with timeless aesthetics and offering consumers high-quality timepieces that were both affordable and stylish. Over the last four decades, Titan has become synonymous with precision, craftsmanship, and innovation, introducing a diverse range of collections that cater to every taste and occasion. From the slimmest quartz watches to complex mechanical marvels, Titan has continuously pushed the boundaries of design and engineering.

Today, Titan stands as a pioneer in Indian horology, with a legacy philosophy built on creating watches that embody both tradition and modernity, culminating in the launch of its first tourbillon. This new movement is a new chapter for Titan, a symbol of its evolution into in the realm of haute horologerie.

1986

The idea of venturing into the watch industry becomes a reality in June 1984. Titan is established as a joint venture between Tata Industries and TIDCO, marking the beginning of an iconic journey.

1986

The first set of watch prototypes are reviewed and shortlisted by Mr. Xerxes Desai, Mr. Anil Gore, and Mr. Anil Manchandana.

1987

The first print advertisement is created by Ogilvy and Mather, showcasing a catalog of beautiful watches. Customers would walk into stores with cutouts of the ad.

1988

J.R.D. Tata, along with Mr. Xerxes Desai and Mr. Jacques Perett from France Ebauches, inaugurate the first Titan Factory in Hosur, Tamil Nadu.

1990

J.R.D. Tata, along with Mr. Xerxes Desai and Mr. Jacques Perett from France Ebauches, inaugurate the first Titan Factory in Hosur, Tamil Nadu.

1993

Titan enters the European market, followed by Middle East and Asia Pacific. Titan’s watches have now sold over 150 million pieces across 32 countries.

1994

Titan enters the European market, followed by Middle East and Asia Pacific. Titan’s watches have now sold over 150 million pieces across 32 countries.

2002

Edge is born - The slimmest quartz watch in the world at the time of its launch - a horological marvel featuring 3.35mm of slimness which blends form and functionality.

2003

Fastrack is launched as an independent youth brand, with an attitude- going on to become one of India’s strongest youth brands.

2006

Raga is relaunched as a sub-brand, capturing the dreams and imagination of modern Indian women.

2010

In financial year 2009-10, Titan company crosses the billion dollar revenue milestone for the first time.

2013

The iconic Skeletal Edge watch from Titan wins the ‘Best Product Design of the Year - Watches and Jewellery’ at the Red Dot Design Awards 2013.

2016

Titan launches its first ever smartwatch- JUXT, which is designed in partnership with HP.

2021

Titan announces the launch of ‘Edge Mechanical’, the slimmest mechanical watch by an Indian watchmaker.

2024

Titan Edge becomes the first Indian brand to compete at the Grand Prix D’Horlogerie de Genève in Time Only and Challenge category with the Titan Edge Squircle Matte Black and Titan Edge UltraSlim.