Design Studio

Years of expertise in the field of jewellery design festooned with many celebrated awards, the Tanishq design studio is an eminence of the most excellent design quality and fineness.

The design studio is a team of more than 30 creative and cognizant professionals, holistically working together on parallels of design and execution.

The team is divided into four geographies across India - Kolkata, Mumbai, Delhi and Bangalore with experts in various monarchies of design, ranging from trend research to product development. The team distribution helps understand region specific demand and thus come up with pan India designs for every collection.

Every project starts with an in-depth market and consumer study followed by an extensive trend and forecast analysis. This is done by observing and interpreting emerging lifestyle movements, and cultural trends. We then link the marketing and design movements to guide our way through the consumer demands, this research and understanding helps in decoding the market requirements and filling the gap with exquisite jewellery. Aligning all the research and inspiration finding the designers come up with design stories, which dictates the design direction and visual language in terms of look and feel of the collection. The creative journey is a long process of concept brainstorming. Every piece is designed with meticulous detail, creating distinctive designs spread across a definite price band and product categories. Tanishq Design Studio has done varied collections to appeal to a spectrum of consumers and innovated consistently to stay ahead in the world of Jewellery. Few of the benchmark collections from the Studio are:

INARA, takes inspiration from the brilliance and magnificence of the Cosmos. Inara perfectly blends in the modernity and exclusivity aspect and seamlessly marries aesthetics and intelligent engineering.

Ganga, gracefully captures the myriad journey of the divine river from its birth in the Himalayas to its confluence in the sea. The designs illustrate fascinating forms set with unique colour stones and rose cut diamonds.

Mia, is the first of its kind collection from Tanishq, making everyday office wear more glamorous and fun and is directed towards working woman.

TAJ, Tanishq Taj is an ode to the worlds wonder Taj Mahal with detailed craftsmanship, wrought in gold, diamonds and precious stones.

Glam Gold, An exquisite fusion of crafts from various parts of the world brought together beautifully in 22k yellow gold.

Divine Chants, World's smallest Bhagwad Gita, pendants inscribed in 24K gold on a 1 cm. sq. tablet using Nanotechnology.

Jodha Akbar, a collection communicating grandeur and opulence of the mughal era with remarkable Kundan jewellery designed especially for the movie Jodha Akbar.

IVA, bold and chic, this is a fashionable collection from Tanishq crafted for the movie Race 2

The studio has also made its mark in other reputed forums like the Milan Fashion Week and Femina Miss India with their beautiful crowns.

After nineteen years and hundreds of projects, our focus is on creating differentiated products paying close attention to details. Tanishq Design Studio has set a benchmark in the world of jewellery, and has been widely influential in defining fashion and introducing the concept of branding in the jewellery industry over the course of its evolution with milestone collections and signature style.