Titan Company Limited, a joint venture between the TATA Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1984 under the name Titan Watches Limited. Titan Company is the fifth largest integrated own brand watch manufacturer in the world. Over the last three decades, Titan has expanded and explored into under penetrated markets and created leading brands across categories.
Titan Company Limited’s people-first approach to everything is driven by its aim to provide elevating experiences to the people they touch. This orientation has led Titan to create iconic time-pieces such as the confluence of the age-old art of watchmaking and technical mastery that defines Edge; the women-first offerings by Raga which are the epitome of grace; Nebula which is a blend of the rich heritage of Indian jewellery and the fine craftsmanship of watch making; Octane for the confident man and Regalia for special occasions.
Titan has been known to believe in creating a Titan watch for everyone. Keeping this objective in mind, Titan created ‘Sonata’, India’s largest selling watch brand, which has established itself as a brand of great quality and unbeatable value for the customer. After Sonata, Titan Company launched Fastrack in 1998 and became an independent urban youth brand in 2005. The brand has carved a niche for itself within categories such as watches and eyewear amongst the youth in the country. In 2009, Fastrack extended its footprint into accessories with a range of bags, belts and wallets. Furthermore, with a license for premium fashion watches of global brands, Titan Company repeated its pioneering act and brought International brands into the Indian market along with its own Swiss made watch Xylys.
Titan Company launched ‘Tanishq’, India’s most trusted and leading jewelry brand. Tanishq has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently has over 200 exclusive boutiques in over 115 cities. Completing the jewellery portfolio is Zoya, the retail store in the luxury segment, and most recently, CaratLane.
Titan Eyeplus, the third major line of consumer business from Titan Company Ltd, offers a variety of differentiated products to the end consumer consisting of frames, lenses, contact lenses and sunglasses. Benchmarked against the best in the world, Titan Eyeplus heralds standardization in the eyewear industry.
With Titan’s recent expanse into the fragrance market in 2013, SKINN by Titan was launched, for the urban, well-travelled Indian men and women. Designed by award winner Master perfumers, the fine French fragrances from SKINN are manufactured and packaged in France. Titan has also increased its portfolio with Taneira, the latest range of handloom sarees.
Titan Company Limited has two exclusive design studios for watches and jewellery. The Design Studio is a testimonial to the creative and innovative spirit of Titan Company and is a cross-disciplinary amalgam of some of the most respected and skilled designers from across the country. Creating Pioneering, user centric designs in Watches, Jewellery and Eyewear is the core competence of the studio which makes it a unique entity in Titan Company.
Leveraging precision engineering core competencies from watch making, Titan initiated TEAL (erstwhile PED) in 2005, catering to global majors across industry verticals like aerospace, automotive, oil & gas, engineering, hydraulics, solar and medical instruments.
With a retail footprint of over 1400 stores and a total retail area of over 1.8 m sq ft, Titan Company has India’s largest specialty retail network spanning over 240 towns. Today, Titan Company Limited is TATA’s largest consumer company, and India’s leading producer and retailer of watches, jewellery, eyewear and accessories.