Integrated Supply Chain Management

Titan Company changed the way watches were designed, manufactured and marketed and revolutionized the Indian Watch Industry. Today, Watches are considered as a fashion Accessory, rather than a time keeping device.

Titan Watches, the most trusted and popular Watches in India are manufactured at Hosur, an Industrial suburb of Tamil Nadu, India. Set up in 1985, with initially planned annual capacity of 2 million, today the unit produces components for over 11 million quartz analog wrist watches, thanks to the state-of-art manufacturing facilities at the unit.

Titan Company's movement manufacturing set-up was established in technical collaboration with France Ebauches, a leading quartz analog movement manufacturer in France. In 1989, watch case manufacturing technology was obtained from Citizen Watch Co. of Japan and in mid 90's, the technology for complicated watch cases and solid link bracelets manufacture was obtained from a Swiss company. State of the art physical vapour coating facilities have been established with the help of technology from German and Swiss coating expert companies.

A Watch Assembly unit was established at Dehradun in 1990 and since then, two more assembly units are functional: Roorkee and the latest one at Pantnagar, Uttarakhand (2010). Today, Titan Company's watch assembly capacity is about 15 million watches per annum.

Titan Company is one of the very few manufacturers in the world that manufactures watch movements, watch cases and watch assembly under one roof. It is the fifth largest, integrated watch own brand manufacturer and retailer in the world. From the initial offering of 150 models in 1987, today the supply chain and manufacturing set-up has the capability to handle over 3000 watch variants every year, the fact that depicts the product mix complexity. In-house watch case plant has unique capability to produce range of products that varies from cost effective value for money products to complex designs that adore the wrists of different brands customers like Titan, Fastrack and Sonata. In-house movement plant produces the world's slimmest movement 'Edge' with pride.