Brand story

TOMMY HILFIGER

About the Brand

Tommy Hilfiger began his retail career in the year 1969 and launched a full-fledged signature menswear clothing line in the year 1985. From there, it grew to womenswear and licensing agreements in accessories, footwear, fragrance and more. Inspired by his father who worked as a watchmaker in the jewellry business, Tommy Hilfiger took on the world of watches. Putting his extraordinary talents and infallible fashion instincts to the test, Tommy Hilfiger stepped into the role of a watch designer. His goal was to offer the precise, reliable performance of a quality timepiece as well as the classic American style for which his sportswear was so well known. Hilfiger set out to create fashion watches of unmistakable style and exceptional value, and that’s exactly what he did.

Timeline

Brand Promise

Tommy Hilfiger brand has been built on a powerful design philosophy from the very start. Adding fresh, new perspective to traditional, all-American styling is what has led this brand to become a fashion icon. This approach has proved so compelling and powerful that in less than two decades the Company has grown from a single line into a global business encompassing a wide range of products.

Tommy Hilfiger watches remain true to the brand's original design concept. Sporting a traditional American style with a modern twist, the latest Tommy Hilfiger watch collection ranges from stainless steel chronographs and multi-eye models to chic designs with genuine diamonds, reversible bands, iconic Tommy Hilfiger detailing like plaid etching, and signature Tommy Hilfiger fabrics and colors.


POLICE

About the Brand

Police is an Italian brand which was launched in the year 1983 and is renowned for bringing futuristic shapes and colour explosions like no other brand, transmitting individual personality into everyday timepiece essentials. The brand has become an urban symbol that is an expression of recognition, uniqueness and celebration. With undisputed reliability and comfort combined with fine detailing, Police has created standout collections that are edgy, bold, and reflect unique personality for years to come.

Police declared its fashion street vocation with unique design and innovative forms of its watches. The brand ideology is very clear - the diffusion of a cosmopolitan lifestyle for trendy, non-conformist, and off-beat individuals who decide to keep their own time with police timepieces.

With cryptic designs that bring out the adventurous side, any individual is compelled to live their live on the edge and join the underground style revolution. Beginning at creativity and ending at conformity, the brand believes in breaking the rules and pushing the boundaries to the limit. From the bold to the arcane, these edgy watches from Police will define who you really are.


TIMBERLAND

About the Brand

Timberland was launched as the Abington Show Company in the year 1955. It was later renamed to Timberland Company in the year 1978.Timberland designs, engineers, markets, distributes and sells premium-quality footwear, apparel and accessories for men, women and children along with a line of professional footwear and apparel. The brand takes pride in being committed to ‘Doing well and doing good’ by delivering high-quality, world-class products, making a difference in the world community and creating value for consumers, employees and business partners around the world.

All products offer quality workmanship and detailing, and are built to withstand the elements of nature. Making premium quality, stylish products and being a responsible corporate citizen are inextricably linked at Timberland. Since its inception, the company has been guided by four core values: Humanity, Humility, Integrity and Excellence. These values form the core of everything: from business operations at a macro level, to day-to-day interactions with customers, business partners and one another. Timberland’s dedication to making quality footwear, apparel and accessories is matched by a longstanding commitment to environmental and social responsibility. Whether it is making products more responsibly, finding new ways to reduce the company’s carbon footprint or helping to build stronger communities around the globe, values run deep at Timberland.

Timeline:

http://newsroom.timberland.com/Resource_/FactSheet/15/TBLAboutUsTimeline_1.19.15.pdf

FCUK

About the Brand

French Connection is a UK based brand and was founded in the year 1972 by Stephen Marks. It offers a wide range of fashion-forward clothing and accessories with a quirky spin on design, priding itself on quality and affordable prices. The brand went on to create a strong core clothing business by combining unique design and a true sense of style. With such a massive success, FC expanded its portfolio and ventured into exciting new areas like toiletries, sunglasses, watches and shoes catering to both men and women. The core strengths of the brand lie in balancing new and exciting ideas with the basic promise of quality and affordability. Innovation and change are its two most important facets. Even after the expansion of business, the core values have remained unhinged.

The brand stands for its Classic yet sophisticated attitude. Efficient measures are taken to keep the brand exciting and original by pushing boundaries and always making a statement. The key to French Connection’ success continues to be the combination of exceptional products at the forefront of design, affordable prices, clever merchandising and sound business practice.

French Connection aims at becoming a credible and focused fashion brand that speaks through its product. It is a brand that celebrates personal style without the gimmicks. In the non-stop world of fashion, it takes dynamism and intuition to keep moving and FC is constantly developing both the products and the market.