Titan Industries entered the international watch market with their business endeavour in the Middle East in 1991. This launched the Titan brand of watches in the UAE, Oman, Qatar and Bahrain. Saudi Arabia and Kuwait were added in 1994.
Titan Industries has distributors in every country it operates in. The distributors set up exclusive and multi – brand stores to sell Titan products. Apart from this arrangement, retail also takes place via high street retailers, power retailers and department stores.
To remain a successful global player, Titan has further reinforced its thrust in the international markets by evolving products to suit the tastes of the local consumer as well as being contemporary keeping the current international trends in mind.
Being the fifth largest integrated watch manufacturer in the world, Titan emphasizes world-class quality supported by excellent after-sales service policy that goes beyond the international norms. At the international level, Titan operates in the mid-premium price segment category. With innovative technology-driven products like Titan Edge - the slimmest watch in the world - Titan is presently the market leader in its category in Oman and Bahrain, and at No. 2 position in the Middle East.
Titan expanded to Asia Pacific in the late nineties. Singapore, Dubai, Malaysia, Oman, and Vietnam are some of the major countries where the brand is offered. The customers include non-residential Indians as well as Thais, Arabs and Filipinos. Through a combination of contemporary style, excellent quality and affordable prices, Titan has put together an exceptionally appealing proposition for the people of these countries.
With over a hundred million satisfied consumers world over, Titan has successfully established the brand value internationally.
